Saturday, January 25, 2014

Rebranding and Renaming of Noor Bank

Rebranding and Renaming of Noor Bank

Noor Islamic Bank- One of the leading Bank of UAE has dropped the word Islamic from its name and rebranded itself as Noor Bank, however it remains an Islamic bank by Values & Sharia Nature.

Removing Islamic Word was a great move by Noor Bank, As Noor is an Arabic Word which means light, Noor also means Islamic Values & Way of life. So removal of Islamic word does not give any negative effect.

“Noor Bank (formerly Noor Islamic Bank) was established in January 2008, in Dubai — United Arab Emirates.

In a short period of time, Noor Bank has grown considerably, and now provides a comprehensive range of products and services — in consumer and corporate banking, wealth management, insurance, treasury and trading.

Usually it takes 8 to 10 years for a Brand to ReBrand, But i case of Noor Bank i think the Management took the Right Move.

"New Slogan - NOOR GETS IT DONE" - Adds value by giving a attitude of getting things done

My Comments - I personally like the Simplified look in Logo, Slogan shouting & telling the World that Bank is Strong & Safe for looking after your money.

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